The labels of our products
The information required by the law to be affixed to the packaging of a food includes the name and description, ingredients, weight, expiry date, the name and address of the company manufacturing the food, the instructions for its maintenance and use and the batch number of the food.
In addition to these, there is also the so-called “Nutritional Labeling Table”, which is essential for all foods and which also depicts the data on which nutrition claims are based (eg low-fat foods, sugar-free foods etc .). The nutritional labeling includes information on the energy content (calories) and the composition of macronutrients (carbohydrates, proteins, fats, salt) and / or micronutrients (vitamins and trace elements).
Every effort has been made to make it easier for consumers to read our food labels and understand the nutritional content of the food they are interested in trying.
According to the European Food Information Council (EUFIC) only 18% of consumers read food labels. Of those who read it, most do not understand the terminology used or, even if they understand certain elements, confuse the information available. For example, what should they look for energy? Are kcal or KJ? What is the difference between salt and sodium? What are “good” and what “bad” fat? It is also difficult for consumers to assess the composition of the food in relation to their daily needs.
In an attempt to address this problem, some basic nutritional knowledge (which does not require prior familiarity with the subject) is given below, in order to create an informed and confident consumer choice.
Because food labels enable better nutritional choices, our company has decided to create a smart, functional, informative and aesthetically beautiful label that covers all the requirements of the new EU regulation, which is made mandatory by the the end of 2016.
It is an ideal opportunity for us as well as a challenge for all those involved in information and education of the public on nutrition (state machinery, educators, health scientists, food industry). We do not see ourselves as a production company but also as consumers, and as such we need a simple, easy-to-understand, friendly way of communicating nutritional information and some basic nutritional knowledge to help the consumer make more informed choices, aiming at ensuring a balanced and healthy diet, compatible with modern lifestyle.
Instructions for reading labels on processed foods
Ingredients are listed on our food labels in order of weight: firstly the ingredients are contained in a larger quantity and the last ones are contained in a smaller quantity.
You should choose foods that include saturated fat, hydrogenated (or trans) fat and low-sugar in the list of ingredients.
Choose foods with low sugar content. Prefer foods with less than 5 grams of sugars and saturated fat per 100 grams or ml of food. In addition to common sugar, other “hidden” sugar names are: invert sugar, molasses or molasses, partially hydrolysed starch, fructose, fructose syrup, glucose, glucose syrup, dextrose, maltose.
Assess a food from the analysis per 100 grams or ml and not per serving (as sold in its packaging). So you can compare different foods in an objective way. Besides, the portion mentioned in the box is very likely to be different from the portion you usually consume.
Do not stay in the food claims on the front of the pack. Look for the list of ingredients and the tablet with the resolution per 100 grams or ml.